Growth with Matt Bilotti
"Growth" has inundated the tech scene, but for many of us, it's really just a phrase (and few can actually explain what it means). Drift's Senior Product Lead, Matt Bilotti, is tired of just nodding and smiling at the term. So every other Wednesday, he me
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Recent Episodes
What Good Looks Like After 6 Months for a New Growth Team (W/ Hila Qu, VP of Growth at GitLab and Thibault Imbert, VP of Growth at GitHub)
When spinning up a new growth team, the first 6 months is often treated as the time for the team to prove it's value. But what about after that? What...
What a Good First Growth Hire Looks Like (With Hila Qu, VP of Growth at GitLab)
The very first growth hire on any team is an absolutely critical one. In this episode, Hila (VP of Growth at GitLab) and Matt break down how you should...
Why Your Attempts at PLG Aren't Working (With Morgan Brown, VP of Growth at Shopify and Laura Borghesi, VP of Growth at ClassPass))
Many see Product Led Growth (PLG) as a sure-ticket to growth. But often times, it doesn't work out. With two industry leaders, Morgan Brown (VP of Growth...
How to Think About Intent Data for Your Marketing & Growth Campaigns (with Kate Athmer, VP of Growth at Bombora)
Data has always been a tool in the growth/marketing toolkit. In the last few years, intent data has become a more and more popular set of information...
What's the Difference Between a Growth Product Manager and a Regular Product Manager?
This is a question I hear all the time. In this episode, I break down some of the ownership, skill set, and strategic differences between operating...
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